Core Skills Analysis
Digital Media
- Bree has learned how to create engaging digital content by utilizing Canva to design eye-catching posts, enhancing her graphic design skills.
- The activity underscored the importance of client consent when using images, teaching Bree about ethical considerations in digital media.
- By scheduling her post for automatic publication, Bree gained insights into social media management tools and strategies for maximizing engagement.
- Creating a video post from images provided her with basic video editing skills, making her more versatile in content creation.
Marketing
- Bree's experience in updating the advertising poster for her dog walking and sitting business helped her understand the principles of branding and targeted marketing.
- The generation of a personalized QR code linked to the Facebook page taught her about integrating technology in traditional advertising methods.
- By replacing old posters at local noticeboards and veterinarians, she learned the importance of maintaining relevant marketing materials in local communities.
- Her proactive engagement with clients regarding photo permissions reflects an understanding of customer relations and consent in business practices.
Ethics and Responsibility
- The process of obtaining permission for photo use reinforced ethical standards and respect for others’ content, which is crucial in all forms of work.
- Bree has learned the responsibility that comes with sharing visual content online, fostering a sense of accountability in her online presence.
- Her actions demonstrate respect for privacy and copyright laws, teaching her the legal responsibilities of a young entrepreneur.
- Through her poster updates, Bree showed a commitment to representing her business accurately, which contributes to authenticity and trust in customer relationships.
Tips
Bree could further enhance her skills by exploring new tools in digital marketing, such as learning more about analytics to track engagement on her posts. Encouraging her to seek feedback from her audience after posting can also teach her the value of community interaction. Additionally, exploring online courses on social media marketing could provide deeper insights into effective strategies, while also connecting her with other young entrepreneurs in the digital space.
Book Recommendations
- Dog Days by Sarah Hines Stephens: A fun and heartwarming story about loyalty and friendship between a young girl and her dog.
- The Art of Social Media: Power Tips for Power Users by Guy Kawasaki & Peg Fitzpatrick: A guide that provides helpful strategies for effective social media usage.
- The Graphic Design Workout by Caitlin C. Smith: A hands-on guide for young aspiring designers to develop their graphic design skills through exercises.
Learning Standards
- ACARA Digital Technologies: Investigate and manage information systems (ACTDIP015)
- ACARA English: Create a range of texts for different purposes (ACELY1730)
- ACARA Business and Economics: Understand the importance of ethical practices in business (ACHEK018)