Core Skills Analysis
English Language Arts
Victoria looked at examples of old-fashioned adverts for football boots and discussed how advertising works in the modern world. She learned to compare language, images, and persuasive techniques across different time periods, noticing how advertisers try to attract attention and influence buyers. This activity helped her build vocabulary around persuasion and understand how purpose and audience shape the design of an advert. By preparing to design an advert for the water slide, Victoria also practiced planning ideas for a clear message that would persuade a specific audience.
Art and Design
Victoria studied the visual features of old-fashioned football boot adverts and thought about how advertisements are designed to look appealing. She learned that colour, layout, imagery, and style can all affect how a product is presented to viewers. Comparing past and present adverts helped her see how design choices change over time while still serving the same goal of attracting customers. This gave her a strong foundation for creating her own water slide advert with purposeful visual elements.
Computing / Digital Literacy
Victoria discussed advertising in the modern world, which helped her begin understanding how messages are shared through different media today. She learned that modern adverts often use digital platforms and that these can shape how people see products very quickly. The activity encouraged her to think critically about how information is presented and why certain adverts are more effective than others. This built early media literacy skills that will support her when she creates a digital or printed advert of her own.
Tips
Victoria could next compare two adverts for the same product and identify which words, colours, and pictures make each one more persuasive. She could also create a simple mood board for the water slide advert, collecting images, colours, and slogans that match the fun and exciting feeling she wants to create. A useful follow-up would be to draft two different slogans and test which one sounds more memorable and convincing. Finally, she could present her advert to a small audience and explain the choices she made, helping her build confidence in speaking about design and persuasion.
Book Recommendations
- Can We Really Help the Polar Bears? by Tish Rabe: A clear, child-friendly book that introduces persuasive messages and how information can be used to influence people.
- The BFG by Roald Dahl: A well-known story with playful language and memorable descriptions that can inspire creative wording in advertising.
- This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin: An accessible introduction to how marketing messages are shaped for an audience and why design choices matter.
Learning Standards
- English KS2: Spoken language — Victoria discussed ideas about advertising and explained how adverts persuade different audiences.
- English KS2: Reading comprehension — She compared old-fashioned adverts with modern advertising, identifying purpose and persuasive features.
- English KS2: Writing composition — Planning an advert for the water slide supported purposeful writing for a specific audience and effect.
- Art and Design KS2 — She analysed visual features such as layout, colour, and image in adverts and used this understanding to inform her own design ideas.
- Computing KS2 — Discussing modern advertising developed awareness of digital media and critical understanding of how information is presented online and in media.
Try This Next
- Create a before-and-after comparison chart for old-fashioned and modern adverts: words, pictures, colours, and audience.
- Write three persuasive slogans for the water slide advert and vote on the most effective one.
- Draw a draft advert layout showing where the headline, image, and slogan should go.