Exploring how TikTok is becoming a favored search tool for young people and how Google is responding to this trend.
The author supports the claim that Google is concerned about TikTok's popularity by mentioning that a Google executive noted almost 40% of young people prefer using TikTok or Instagram over Google for lunch recommendations. Additionally, Google has started to add TikTok videos to its search results, showing that they recognize TikTok's influence in the search engine space.
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