What is Greenwashing?

Greenwashing is when a company or organization tries to make people believe they are doing more to protect the environment than they really are. They might say their products or actions are "green" or eco-friendly, but in reality, they aren't doing enough or sometimes are even harmful to the planet.

Why Do Companies Greenwash?

Many people want to buy products that help the environment. Because of this, some companies try to appear “green” so more people will buy their products, even if the products don’t actually help the environment.

Examples of Greenwashing

  • A company uses pictures of trees and nature on their packaging but their product is not environmentally safe.
  • A brand says their product is "natural" or "eco-friendly" without proof or certification.
  • Advertising focuses on one small green action while ignoring much bigger harmful impacts.

Why is it Important to Understand Greenwashing?

Recognizing greenwashing helps you make better choices and support companies that truly care about the environment. It also encourages companies to be honest and actually work towards protecting the planet. Always look for real evidence, like certifications or detailed information about how a product is made.


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