Learn what zero-based budgeting is, how it works, and how to implement it effectively to manage finances from scratch each period.
Zero-based budgeting (ZBB) is a budgeting method where every expense must be justified and approved for each new period, starting from a 'zero base.' Unlike traditional budgeting, which often starts with the previous period’s budget and adjusts, zero-based budgeting requires building the budget from scratch every time.
It’s especially useful when expenses are growing uncontrollably, organizations want to improve cost efficiency, or when significant changes in operations occur.
It can be time-consuming and labor-intensive because it involves detailed justification for every expense. Smaller entities might find it challenging to implement frequently.
Instead of assuming last year's marketing budget will continue, a company using zero-based budgeting will analyze the exact marketing needs this year, justify each campaign cost, and allocate funds accordingly.