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5 Ways to Send Users to Your New Website (Explained Step-by-Step)

Here are five easy methods to notify users and get them to visit a new website. For each method you'll get: what it is, when to use it, a short example message, and quick tips so it works well.

  1. 1) Email Notification

    What: Send a short, friendly email that tells users about the new website and includes a clear link or button (call-to-action).

    When to use: Good for important announcements or users who signed up with email.

    Example subject lines:

    • "We moved — check out our new website!"
    • "New site live: 3 things you’ll love"

    Example body (short):

    Hi [Name],
    We’ve launched a new website with a faster design and easier navigation. Visit it now to try the new features.
    Visit: https://your-new-site.example
    Thanks, [Your Team]

    Best tips:

    • Put a big, clear button near the top: "Visit the new site".
    • Keep it short — people scan emails.
    • Send a follow-up reminder only to people who didn’t open the first email.

  2. 2) In-App or On-Site Banner / Modal

    What: A small banner at the top or a modal popup inside your current app or website that points to the new site.

    When to use: Best for active users already using your app or site.

    Example banner text:

    We have a new website! Explore it now — or click here to learn what's changed.

    Example modal (short):

    Title: We moved to a new site!
    Message: The new site is faster and easier to use. Want to go now?
    Buttons: [Go to new site] [Maybe later]

    Best tips:

    • Avoid annoying users: let them close or snooze the message.
    • Show the modal only once per user or after a few visits.
    • Use a strong CTA ("Open new site" instead of "Learn more").

  3. 3) Push Notifications (Mobile or Browser)

    What: Short alerts sent to users who opted in to push notifications.

    When to use: For quick, attention-grabbing notices (but don’t overuse them).

    Example message:

    We launched a new website! Tap to see what’s new.

    Best tips:

    • Keep it under 50 characters if possible — short messages perform better.
    • Include the link so tapping opens the new site.
    • Use push sparingly (1–2 times max for an announcement).

  4. 4) SMS / Text Message

    What: A short text sent to users who gave their phone number.

    When to use: When you need a fast, direct reach (and you have consent).

    Example text:

    We launched our new site: https://your-new-site.example — check it out! Reply STOP to unsubscribe.

    Best tips:

    • Keep it extremely short and include the link.
    • Always include opt-out info if required in your region.
    • Don’t send too many texts — they feel more personal/intrusive.

  5. 5) Social Media Post and Direct Messages

    What: Public posts and/or direct messages on platforms like Instagram, Twitter, Facebook, or TikTok.

    When to use: Good for broad announcements and for followers who engage with your social channels.

    Example post copy (short):

    We’re live! Our new website is up — faster, cleaner, and mobile-friendly. Visit: https://your-new-site.example

    Example DM:

    Hey! Just wanted to share our new site: https://your-new-site.example — let us know what you think!

    Best tips:

    • Use an image or short video showing the new site — visuals get more clicks.
    • Pin the post for a few days so visitors see it easily.
    • Respond to comments or messages quickly to keep engagement high.

General Best Practices (applies to all methods)

  • Use a clear CTA: tell people exactly what to do ("Visit the new site", "See new features").
  • Be short and friendly: people read fast, especially teens.
  • Personalize when possible: use the user’s name or mention something they care about.
  • Time it right: avoid middle-of-the-night sends and don’t bombard users.
  • Track results: see which messages get clicks and open rates, then improve your wording.

Quick A/B Test Ideas

Try two versions of a message and compare which performs better:

  • CTA wording test: "Visit new site" vs "See new features".
  • Subject line test for email: direct vs curiosity ("We moved" vs "You’ll love what’s new").
  • Button color or placement in a modal or banner.

Short Checklist Before Sending

  • Is the link correct? Test it twice.
  • Is the message short and clear?
  • Have you allowed users to dismiss the notice (if it’s in-app)?
  • Are you respecting user privacy and unsubscribe rules?
  • Do you have a way to measure clicks/opens?

Use these five methods depending on where your users are (email for sign-ups, in-app for active users, push for quick grabs, SMS for direct reach, social for public buzz). Keep messages short, clear, and friendly — and always include a strong link or button to the new site.

If you want, I can: craft 3 email subjects, 3 in-app banner texts, and 3 push notification versions tailored to your website — tell me a little about the site and your audience.


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