5 Ways to Send Users to Your New Website (Explained Step-by-Step)
Here are five easy methods to notify users and get them to visit a new website. For each method you'll get: what it is, when to use it, a short example message, and quick tips so it works well.
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1) Email Notification
What: Send a short, friendly email that tells users about the new website and includes a clear link or button (call-to-action).
When to use: Good for important announcements or users who signed up with email.
Example subject lines:
- "We moved — check out our new website!"
- "New site live: 3 things you’ll love"
Example body (short):
Hi [Name], We’ve launched a new website with a faster design and easier navigation. Visit it now to try the new features. Visit: https://your-new-site.example Thanks, [Your Team]
Best tips:
- Put a big, clear button near the top: "Visit the new site".
- Keep it short — people scan emails.
- Send a follow-up reminder only to people who didn’t open the first email.
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2) In-App or On-Site Banner / Modal
What: A small banner at the top or a modal popup inside your current app or website that points to the new site.
When to use: Best for active users already using your app or site.
Example banner text:
We have a new website! Explore it now — or click here to learn what's changed.
Example modal (short):
Title: We moved to a new site! Message: The new site is faster and easier to use. Want to go now? Buttons: [Go to new site] [Maybe later]
Best tips:
- Avoid annoying users: let them close or snooze the message.
- Show the modal only once per user or after a few visits.
- Use a strong CTA ("Open new site" instead of "Learn more").
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3) Push Notifications (Mobile or Browser)
What: Short alerts sent to users who opted in to push notifications.
When to use: For quick, attention-grabbing notices (but don’t overuse them).
Example message:
We launched a new website! Tap to see what’s new.
Best tips:
- Keep it under 50 characters if possible — short messages perform better.
- Include the link so tapping opens the new site.
- Use push sparingly (1–2 times max for an announcement).
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4) SMS / Text Message
What: A short text sent to users who gave their phone number.
When to use: When you need a fast, direct reach (and you have consent).
Example text:
We launched our new site: https://your-new-site.example — check it out! Reply STOP to unsubscribe.
Best tips:
- Keep it extremely short and include the link.
- Always include opt-out info if required in your region.
- Don’t send too many texts — they feel more personal/intrusive.
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5) Social Media Post and Direct Messages
What: Public posts and/or direct messages on platforms like Instagram, Twitter, Facebook, or TikTok.
When to use: Good for broad announcements and for followers who engage with your social channels.
Example post copy (short):
We’re live! Our new website is up — faster, cleaner, and mobile-friendly. Visit: https://your-new-site.example
Example DM:
Hey! Just wanted to share our new site: https://your-new-site.example — let us know what you think!
Best tips:
- Use an image or short video showing the new site — visuals get more clicks.
- Pin the post for a few days so visitors see it easily.
- Respond to comments or messages quickly to keep engagement high.
General Best Practices (applies to all methods)
- Use a clear CTA: tell people exactly what to do ("Visit the new site", "See new features").
- Be short and friendly: people read fast, especially teens.
- Personalize when possible: use the user’s name or mention something they care about.
- Time it right: avoid middle-of-the-night sends and don’t bombard users.
- Track results: see which messages get clicks and open rates, then improve your wording.
Quick A/B Test Ideas
Try two versions of a message and compare which performs better:
- CTA wording test: "Visit new site" vs "See new features".
- Subject line test for email: direct vs curiosity ("We moved" vs "You’ll love what’s new").
- Button color or placement in a modal or banner.
Short Checklist Before Sending
- Is the link correct? Test it twice.
- Is the message short and clear?
- Have you allowed users to dismiss the notice (if it’s in-app)?
- Are you respecting user privacy and unsubscribe rules?
- Do you have a way to measure clicks/opens?
Use these five methods depending on where your users are (email for sign-ups, in-app for active users, push for quick grabs, SMS for direct reach, social for public buzz). Keep messages short, clear, and friendly — and always include a strong link or button to the new site.
If you want, I can: craft 3 email subjects, 3 in-app banner texts, and 3 push notification versions tailored to your website — tell me a little about the site and your audience.