How to prepare and send a sponsorship request (step-by-step guidance)
- Know the rider's story and goals: Write a 1–2 sentence summary: name, age (11), hometown (Australia), the sport (motocross), and long-term goal (to become a female champion).
- List achievements and commitments: Recent race results, podium finishes, training routine, coach or club affiliation, and upcoming events where the sponsor will get exposure.
- Identify what you need: Be specific — money for travel, entry fees, bike parts, protective gear, or branded apparel. Give approximate costs or a brief budget.
- Define sponsor benefits: Logo placement on bike/helmet/kit, mentions on social media, presence at events, local press opportunities, and positive community association. Offer measurable things where possible (e.g., number of races, estimated audience).
- Create sponsorship packages: Offer tiered options (Bronze, Silver, Gold) with clear benefits so companies can quickly see the value.
- Keep it concise and personal: One page for the initial contact, polite, professional, and tailored to the business (show you did your homework about their values/customers).
- Follow up: Send the letter, wait about a week, then follow up by phone or email to request a short meeting or to answer questions.
Sample sponsorship request letter (ready to send — edit placeholders)
[Date]
[Recipient Name]
[Title]
[Company Name]
[Company Address]
Dear [Recipient Name],
My name is [Your Name], and I am the parent of [Rider Name], an 11-year-old motocross rider from [Town/Suburb], Australia. [Rider Name] has been competing in motocross since age [X] and is passionate about pursuing a career in the sport with the long-term goal of becoming a female champion.
Over the last [time period], [Rider Name] has achieved the following:
- [Achievement 1 — e.g., 3rd place at State Junior Cup, 2024]
- [Achievement 2 — e.g., Multiple top-5 finishes in regional championship]
- [Achievement 3 — e.g., Selected for junior training camp / part of local club X]
For the upcoming season, [Rider Name] is scheduled to compete in [list key events or series and approximate dates]. To train and race at this level, we are seeking support to help cover expenses such as travel, race entry fees, bike maintenance and safety gear.
We would be delighted to partner with [Company Name]. In return for your sponsorship, we can offer clear promotional value, including:
- Logo placement on the bike, helmet, and riding kit
- Regular sponsor acknowledgements and tagged posts across social media (Instagram/Facebook/TikTok) with estimated reach of [insert follower numbers if available]
- Feature in local press releases and event signage at races
- Opportunities for meet-and-greets, product demonstrations, or photo opportunities at events
Suggested sponsorship levels (we are happy to tailor a package):
- Gold Sponsor: Primary logo on bike + helmet, 6 social posts per season, prominent mention in press materials — suggested support: $X or in-kind equivalent
- Silver Sponsor: Logo on riding kit and two social posts per season — suggested support: $Y or in-kind
- Bronze Sponsor: Logo on practice jersey and one social post — suggested support: $Z or in-kind
Even small contributions or product support (tires, protective gear, fuel, servicing) make a tangible difference to [Rider Name]'s ability to compete and progress. We are committed to representing our sponsors professionally and ensuring their brand receives visible, positive exposure.
I would welcome the chance to discuss a sponsorship that matches your marketing goals and budget. I will follow up with you by phone next week, or you can contact me directly at [Your Phone Number] or [Your Email]. I can also provide a one-page rider resume, social media statistics, and a season plan on request.
Thank you for considering this opportunity to support a young female athlete striving to excel in motocross. Your support would not only help her sporting development but also align your brand with youth sport, perseverance and community.
Sincerely,
[Your Name]
Parent of [Rider Name]
[Phone Number]
[Email Address]
[Website or Instagram handle if available]
Notes: Replace placeholders with actual names, numbers and recent achievements. Keep the initial request to one page. Attach a short rider resume and one-page sponsorship packet if you have them.