Clout is a word with several meanings. Here are the main definitions to help you understand how it is used in different contexts.
- Influence or power – clout means the amount of influence or sway a person or group has to affect decisions or outcomes. Example: "Her clout in the industry helped her land the deal."
- A physical hit – clout can also mean a heavy blow with the hand or a blunt object. Example: "He gave him a loud clout on the head."
- Slang: fame or visibility on social media – in modern usage, clout describes a person’s online influence or popularity, often sought after by posting or collaborations. Example: "The influencer is chasing clout."
- Verb form – to clout someone means to strike them, to hit them with a blow. Example: "He clouted him across the cheek."
Notes:
- The most common modern meaning is influence or power, especially in professional or social contexts.
- Originating as a word for a hard blow, the physical sense is less common today.