Objective
By the end of this lesson, you will be able to create and manage an Instagram page for a small business.
Materials and Prep
- A computer or a smartphone with internet access
- An email address
- A small business idea or concept
- Some photos or images related to the small business
Activities
Create an Instagram account: Go to the Instagram website or download the app on your smartphone. Sign up for a new account using your email address.
Choose a username and profile picture: Select a username that reflects your small business. Upload a profile picture that represents your business or its logo.
Write a bio: Craft a short and catchy bio that describes your small business and what it offers. Include any relevant hashtags.
Post your first photo: Select one of the photos or images you prepared and upload it to your Instagram account. Write a caption that introduces your small business and engages potential customers.
Explore and follow relevant accounts: Use the search function on Instagram to find accounts related to your small business. Follow them to stay updated and gain inspiration.
Engage with your audience: Respond to comments on your posts, like and comment on other people's posts, and use relevant hashtags to increase visibility.
Experiment with Instagram Stories: Learn how to create and share temporary Stories to showcase behind-the-scenes moments, promotions, or sneak peeks.
Monitor your analytics: Use Instagram's built-in analytics tools to track your account's performance, understand your audience, and optimize your content strategy.
Talking Points
"Instagram is a popular social media platform where you can share photos and videos with others."
"Creating an Instagram account will help you promote your small business and reach potential customers."
"Choosing a username that represents your business will make it easier for people to find and recognize you."
"Your profile picture should be something that represents your business or its logo. It helps people identify your brand."
"Your bio is a short description of your business. It should be catchy and give people an idea of what you offer."
"Posting your first photo is exciting! Make sure to write a caption that introduces your business and engages your audience."
"Exploring and following relevant accounts will help you stay updated and get inspiration for your own content."
"Engaging with your audience means responding to comments, liking and commenting on other people's posts, and using hashtags to increase visibility."
"Instagram Stories are a fun way to share temporary content. They can be used to showcase behind-the-scenes moments, promotions, or sneak peeks."
"Monitoring your analytics will help you understand how well your account is doing and make improvements to your content strategy."