Instructions
Welcome, Media Detective! Your mission is to investigate how creators of images and sounds leave secret clues for their audience. This technique is called intertextuality—it’s when one media text (like a movie, song, or poster) references another one. By understanding these references, you can unlock extra layers of meaning, humor, and emotion. Follow the steps below to crack the case!
- Read the definition of each term in Part 1 and match them correctly.
- Analyze the evidence in Parts 2, 3, and 4 by answering the questions for each media type.
- In Part 5, use your new detective skills to create your own intertextual clue.
- If you're ready for a bigger challenge, attempt the final Challenge Question.
Part 1: Warm-up - Know Your Terms
To be a top detective, you need to know the lingo. Match the term on the left to the correct definition on the right by drawing a line between them (or writing the correct letter in the blank).
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Terms 1. Intertextuality ___ 2. Original Text ___ 3. Reference ___ |
Definitions A. The earlier piece of media that is being mentioned or hinted at. B. The mention or hint itself; the clue that points to the original text. C. The technique of creating meaning by having one text make a connection to another text. |
Part 2: The Still Image Clue
Imagine you see a movie poster for a new comedy called My Goldfish, Steve. The poster shows a tiny goldfish swimming in a bowl. Below the water, a giant housecat is looking up with its mouth wide open, about to pounce. The layout, font, and underwater angle look almost exactly like the famous poster for the 1975 shark movie, Jaws.
- What famous movie (the "original text") is this comedy poster referencing?
- What emotions or ideas do you normally associate with the original Jaws poster? (e.g., scary, suspenseful, danger)
- By using this reference, what extra layer of meaning or humor is the new poster creating? Why is it funnier than just showing a cat and a goldfish?
Detective's Hint: Think about the contrast. The original movie is about a terrifying, giant shark. This movie is about a tiny goldfish. The humor comes from replacing something huge and scary with something small and silly in the same scary situation.
Part 3: The Moving Image Evidence
In an episode of the animated show The Simpsons, the character Homer has to run away from a giant boulder that is rolling after him through a narrow temple. The way he runs, the camera angles, and the design of the temple are an almost shot-for-shot recreation of the iconic opening scene from the movie Raiders of the Lost Ark, starring Indiana Jones.
- What famous movie scene is being referenced in this episode?
- The original scene is tense and exciting. What feeling does it create when you see the clumsy character Homer in the same situation?
- How does knowing the original movie make the cartoon scene more enjoyable for the viewer?
Part 4: The Audio Footprint
You are watching a trailer for a new, serious psychological thriller movie. The scenes show dark, shadowy figures and characters looking terrified. But the music playing over these scary images is a very slow, creepy, out-of-tune version of the happy children's song "Twinkle, Twinkle, Little Star," sung in a whisper.
- What is the normal feeling or mood of the original song, "Twinkle, Twinkle, Little Star"?
- How does the trailer change this mood by slowing the song down and making it sound creepy?
- Why is using a familiar children's song more effective and unsettling than just using generic scary music? What extra meaning does it create?
Part 5: Your Turn - Create the Clue
You are in charge of marketing for a new video game called Library Labyrinth. The game is about a hero who must solve puzzles to escape a giant, magical library before it rearranges itself forever. Your task is to design an intertextual reference (in a poster, short video clip, or sound) to attract players.
- What famous book, movie, or artwork will you reference to advertise your game? (Examples: Harry Potter, Alice in Wonderland, the art of M.C. Escher, etc.)
- Briefly describe your idea. For example, what would the poster look like? What would happen in the short video clip?
- Why did you choose that specific reference? What feeling or idea from the "original text" do you hope players will connect to your new game?
⭐ Challenge Question ⭐
Creators use intertextuality assuming their audience will understand the reference. What might happen if the audience doesn't know the "original text"? Describe a potential problem or downside for a creator who uses a reference that is too old, too obscure, or from a different culture.
Answer Key
Part 1: Warm-up - Know Your Terms
1. C
2. A
3. B
Part 2: The Still Image Clue
- The poster is referencing the movie Jaws.
- The original Jaws poster is associated with fear, suspense, horror, and being attacked by something powerful and unseen.
- It creates humor through contrast (a big threat vs. a tiny threat). It makes the situation seem ridiculously dramatic for a goldfish, which is the joke. It suggests the movie will be a parody or a comedy that blows small problems out of proportion.
Part 3: The Moving Image Evidence
- The scene is referencing the opening of Raiders of the Lost Ark.
- Seeing Homer in the same situation as the heroic Indiana Jones is funny. It makes the situation feel comical and absurd, rather than tense, because Homer is not a brave adventurer. This is called parody.
- Knowing the original makes it funnier because you can compare the two scenes and appreciate the cleverness of the imitation. It's like an "inside joke" for people who have seen the movie.
Part 4: The Audio Footprint
- The normal feeling of "Twinkle, Twinkle, Little Star" is innocent, calm, soothing, and childlike.
- The trailer makes the song feel sinister, unsettling, and threatening. It takes something safe and familiar and makes it scary.
- It's more effective because it corrupts a symbol of innocence. This contrast creates a deeper sense of unease. It suggests that something pure has gone wrong, which can be much more frightening than standard horror music.
Part 5: Your Turn - Create the Clue
(Answers will vary. Below is an example of a strong answer.)
- I will reference the impossible, gravity-defying staircases from the artwork of M.C. Escher.
- My poster would show the game's hero looking confused while standing on a staircase inside the library, with other staircases running upside down and sideways around them, full of moving bookshelves. The tagline would be: "The only way out is to get lost."
- I chose Escher's art because it is instantly recognizable and associated with paradoxes, impossible spaces, and mind-bending puzzles. This tells players that the game will be a smart, challenging puzzle game, not just a simple adventure.
⭐ Challenge Question ⭐
(Answers will vary, but should touch on the following points.)
If the audience doesn't understand the reference, the intended meaning is lost. The joke won't be funny, the emotional connection won't be made, and the parody will just seem weird or unoriginal. The creator risks alienating or confusing their audience. For example, if a modern show referenced a silent film from the 1920s, most viewers would just see a strange scene and not understand that it's a clever tribute. The work might seem poorly made instead of intelligent.